My Resume

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Professional
Experience

2023 - Present

2022 - 2023

2020 - 2022

2017- 2020

Senior Data Scientist, Marketing at BPP, UK

Identify opportunities to employ statistical modeling, machine learning, and other data-driven and AI methodologies for BPP Marketing team.
Developed and optimize the Marketing Media Mix model which resulted in improvement in model performance for product promotions, budget distribution, and Lead forecasting, saving thousands of pounds in potential losses.
Developed a novel MMM UI application for the effective deployment of the MMM Model, designed to assist stakeholders in planning their marketing budget and forecasting prospective student numbers for different marketing budget scenarios.
Developed a Natural Language Processing (NLP) model that extracts information from RFI forms in real-time, aiding the marketing team to efficiently prioritise leads and potential students.

Data Analyst at JISC, UK.

Conducted data scraping, extraction, cleaning, organization, and analysis to identify Higher Education Institutions in the United Kingdom committed to investing in Learning and Teaching products. Gained insights into their agreements and spending patterns to inform business strategies.
Formulated and automated the KPI reporting process, providing real-time insights to identify areas of improvement for members. Achieved a 20% increase in customer value through actionable recommendations.
Developed Interactive Analytics UI Dashboards for digital resource management and digital content negotiated by Jisc improving members (HE and FE Institutions) usage and value discount offered by Jisc.

Data Scientist at Quantnumerics

Developed a customer purchase intent prediction model using logistic regression, achieving an accuracy of 82% on the test dataset.
Conducted A/B Testing for website optimization, leading to 10% increase in conversion rate.

Data Analyst at Novo Health Africa

Conducted analysis and reporting to track and visualized a wide range of online performance data.
Assessed the effectiveness of communication campaigns by analyzing metrics such as Click-through rates and conversion rates that upped brand's online presence by 43%.
Automated marketing KPI reporting.

Education

2021 - 2022

Master's Degree in Business Intelligence and Analytics

I completed my MSc degree with distinction at the University of Huddersfield, United Kingdom with a focus on Big data analytics, Statistical modelling and Visualization.

2011 - 2015